Persuasion had to start early in life for Lee Hartley Carter, author and president of maslansky + partners, a global language strategy firm based in New York with the tagline, “It’s not what you say, it’s what they hear.” Growing up the first daughter in a New Jersey family where her mother and most all female relatives stayed home to raise children, Carter says she still has to answer the question, “What do you mean you’re still working?”