Everyone in the workforce, irrespective of stature or level, must be mindful of one critical truth: your brand goes wherever you go because your brand is you. Those seeking to move forward in their career would do well to embrace the “You, Inc.” concept—the philosophy that you are the CEO, the administrative and financial manager, research and development manager, marketing manager and sales manager of your own career—whether you are entry-level or a seasoned executive.
Read MoreOf course we are not talking Michael Kors, Google or BMW. But we all know everyone managing a career has a personal brand. And as women in leadership, we each need to cultivate and protect that brand as carefully as marketers for Coca-Cola, IBM or Facebook. According to Joanne Tombrakos,creator of Your Digital You, you need to manifest your personal brand just as carefully as these megastar branding teams of global companies.
Read MoreTaylor Swift was not happy when she found out Apple wasn’t planning to pay musicians royalties during a three-month trial period for Apple Music, its new streaming service. On Sunday morning, she took to Tumblr to criticize Apple’s policy and announce that her megahit album 1989 won’t be available for streaming on Apple Music. “We don’t ask you for free iPhones,” she wrote. “Please don’t ask us to provide you with our music for no compensation.”
Read MoreYou’re pretty savvy.
You’ve learned some lessons, professionally and personally, and you’ve developed more than a handful of insights around these experiences.
You’re not a jerk.
At more than one dinner party, you’ve made at least two people laugh.
Read MoreI’ve read the same articles you have. I know women are more reluctant than men to tout our own accomplishments at work and that our lack of self-promotion often causes us to fall behind in salary and career advancement.
Read MoreThe minute I saw this post about storytelling as a leadership skill, by Joanne Tombrakos, I asked her if we could share it with Take The Lead readers. As she says, “When we own our stories we become a magnet. People want to know who we are. Read our stuff. Buy our products. Hire us. Maybe even take us on a date.” Our story is the root of our authenticity, the topic of Lex Schroeder’s June 26 webcast – sign up here to learn her authentic leadership tools. And read on for Joanne’s explanation of why sharing our story benefits us and the listener.
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