The minute I saw this post about storytelling as a leadership skill, by Joanne Tombrakos, I asked her if we could share it with Take The Lead readers. As she says, “When we own our stories we become a magnet. People want to know who we are. Read our stuff. Buy our products. Hire us. Maybe even take us on a date.” Our story is the root of our authenticity, the topic of Lex Schroeder’s June 26 webcast – sign up here to learn her authentic leadership tools. And read on for Joanne’s explanation of why sharing our story benefits us and the listener.

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