Show Her The Money: Why Successful Business Women Are Better at Crowdfunding Than Men Project, Passion, Participation and Perk. These are the motivating factors for funders choosing to back a startup, according to Danae Ringelmann, Indiegogo founder, writing in Elle. Read More Ambition / Intention, Self-promotionMichele WeldonMarch 22, 2016business women, crowdfunding, emotional intelligence, female entrepreneurs, financing, funding, gender gap, Lori Greiner, Research, success, Take The Lead This Week, Women and PowerComment