The Power To Help Small Businesses Do Big Things

Janita Pannu is the founder of OPIIA, Inc.

By Janita Pannu

For many small business owners who excel in their specific fields, achieving success in other areas like marketing can be a daunting challenge. As the founder of OPIIA, it’s my mission to empower small businesses to achieve big things. 

My journey began as a freelancer, offering marketing services to small businesses. I quickly noticed that traditional companies like law firms and trades businesses lacked the marketing support they needed to thrive. This became even more dire during the challenging times of COVID-19. At a time when the world was falling apart, I wanted to help business owners regain a sense of control. This meant more than just creating marketing campaigns; it involved building long-term programs and training their teams to become passionate advocates for their own businesses.

One of the most rewarding aspects of my work is watching these businesses grow. It’s incredibly fulfilling to see small companies achieve success, to witness their evolution to confident, thriving enterprises. This growth is not just about increasing their bottom line; it’s about instilling confidence in them to take on new opportunities and navigate the digital marketing landscape with assurance.

Through OPIIA, I’ve had the pleasure of helping small businesses become more educated about marketing. This education empowers them to make informed decisions, whether they’re acquiring other businesses or expanding their existing business with new services. Seeing the tangible results of our efforts reinforces the importance of what we do.

In the end, my goal is to provide the tools, knowledge, and support these businesses desperately need, I help them transform their visions into reality. It’s this journey of growth and empowerment that keeps me passionate about my work every day.

Michele WeldonComment