Hanna Pujato is London Lash Founder and Managing Director.
By Hanna Pujato
My journey began in 2013 when I moved to the UK and enrolled in a beauty therapist course to improve my English. There, I discovered my passion for eyelash extensions, especially the new Russian Volume technique.
However, my path wasn’t easy. When I decided to become a lash educator, all the major schools rejected me. Instead of giving up, I took a small loan, got a teaching qualification, wrote my training manual, and started ordering products for students’ kits directly from factories.
One key lesson I learned was the importance of resilience and self-belief. Despite the rejections, I built my business step by step. I started by selling my extra lash products on eBay, educating buyers about the best products. Juggling client appointments, training new lash technicians, and packing orders taught me the value of hard work and multitasking.
Advice for new business owners: see every setback as a learning opportunity. Creating my own website to manage sales and training courses was a game-changer. It helped me streamline operations and gain more control over my business.
As my business grew, I expanded my team, introduced new product lines, and handled the complexities of scaling up. Persistence and adaptability were crucial.
Today, London Lash is the UK’s largest supplier of eyelash extensions, with websites for customers in the US, Canada, Australia, and across Europe. My journey from repeated 'no’s to international success shows that determination and innovation can turn challenges into triumphs.
To aspiring entrepreneurs: never let a 'no' define your journey. Use it as fuel to build something extraordinary.
Hanna Pujato is Founder and Managing Director of London Lash. https://www.facebook.com/londonlashusa ; https://www.instagram.com/london_lash_usa ; https://uk.linkedin.com/in/hanna-putjato-97503879 ; https://londonlash.com/