“I am not CEO Susan; it sounds like a new version of Barbie,” says Susan Smith Richardson, CEO of the Center for Public Integrity. As keynote speaker at the recent Journalism & Women Symposium annual Conference and Mentoring Project in Williamsburg, Va. recently, Richardson, the award-winning former editorial director of Newsroom Practice Change at Solutions Journalism Network and former editor and publisher of The Chicago Reporter, spoke of the value of using your power in service to fulfill a vision.
Read MoreAt least, that’s what Mattel wants you to think. And we have to admit: with marketing like this, we might be convinced, too.
The company just released a new ad that rebrands the iconic doll as a source of inspiration for young girls. If your daughter plays with a Barbie, Mattel seems to be saying, she’ll grow up believing she can be anything she wants to be, whether that’s a professor, a veterinarian, or a football coach.
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