And the Glass Lion Goes to…

Back in February, we watched the Always #LikeAGirl ad during the Super Bowl and thought, “This thing deserves an award.”

Apparently Sheryl Sandberg had the same idea, and this year she and LeanIn.Org partnered with the Cannes Lions International Festival of Creativity (basically the Oscars of the advertising world) to create the Glass Lion Award, which recognizes advertising that addresses gender inequality or prejudice.

Last Tuesday, Cannes Lions awarded Glass Lions to eight campaigns from around the world, including the Always #LikeAGirl spot.

The top prize in the category (called the Grand Prix) went to Whisper, an Indian sanitary pad company that fought cultural taboos around menstruation with its “Touch the Pickle” campaign. In India, it’s thought that if a woman on her period touches a pickle jar, the pickles inside will rot. Whisper’s ad features a young girl gleefully touching pickle jars as other women cheer her on, and it’s sparked a national conversation about period myths in India.

You can watch all eight Glass Lion-winning ads here. Just have your pom-poms and your tissues ready.

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 About the Author

TAKE THE LEAD prepares, develops, inspires and propels women to take their fair and equal share of leadership positions across all sectors by 2025. It’s today’s women’s movement — a unique catalyst for women to embrace power and reach leadership parity.