Picking out a name is a powerful and consequential process. Names convey and create meaning. They reveal something about who we are, where we come from, and where we're headed. But is a person, business, or idea given a name because of who or what they are? Or do they grow and stretch to fit the name they were given? In this episode Gloria muses about the connections between choosing and using a name, claiming an identity, and creating a mission, and offers practical advice for maximizing the power of naming in your work and in life.

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