Issue 237 — August 7, 2023
I break out in a cold sweat when people say the word “event.”
There are so many moving parts to putting on a valuable and memorable conference — and why would you do one if it weren’t valuable and meaningful? The logistics alone break my head, and there are always dozens of opinions about who to invite to speak and perform, where to have it, what to have for lunch — you name it.
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